Archives for April 2011

Does Natural=Healthy?

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What does it mean when you buy products labeled “natural”?  Turns out, not much. Putting the claim natural on your product is not regulated by the FDA or USDA. ”A natural nutrition bar and a certified nutrition bar may look nearly identical to a consumer, other than price, but a behind-the-scenes examination of how they were manufactured, focusing on the soy protein ingredients, reveals the importance of purchasing certified food.” says the report from Cornucopia institute.

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BumbleBar’s New Look

They are finally here! Our new bars are 1.4 ounces, as opposed to our previous 1.6 ounce bars.  The size change is minimal and we have passed on a small price reduction to our retailers.  Our goal is to keep the price of the bar under $2.00.

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